About
The house, briefly.
L’AERIO is a Toronto Creator House. We do two things for creators: land the brand deals that pay, and build the brand they are becoming. One inbox and plain contracts.
No. 01
Quiet by design.
No hype, no countdown banners. The letter is short.
No. 02
Numbers before mood.
Engagement rate, audience fit, fair rate. Every deal starts from a number.
No. 03
Honest contracts.
Thirty-day pay, one ask per letter, no scope creep. If the terms shift, we re-paper before the work moves.
On territory.
The house works from Toronto, which sits on the traditional territory of the Mississaugas of the Credit, the Anishinaabe, the Chippewa, the Haudenosaunee, and the Wendat peoples. The land is covered by Treaty 13, and is now home to many diverse First Nations, Inuit, and Métis peoples.
How we work
Brief. Pitch. Close.
01
Brief
Position, audience, brand-fit memo. We write back with a position before we write anything else.
02
Pitch
Application, sample work, terms. One letter per brand, never a list.
03
Close
Contract, deliverables, payment in thirty days. We chase invoices so the creator does not have to.