I.
The creator first.
We sit on the creator’s side of the table. We negotiate the terms a creator would write themselves if they had the time and the standing.
L’AERIO. Toronto Creator House. Light enough to lift.
L’AERIO is a Toronto Creator House founded in 2026: brand collaborations and creator branding for content creators. Write to hello@laerio.com.
The house
Most agencies work for the brand. The brand briefs them; they push the creator into a campaign and hand the creator a percentage at the end. L’AERIO is built the other way. We work for the creator.
II.
Every deal readable.
Rates, rights, usage, exclusivity. We explain the contract before the creator signs it.
III.
Light enough to lift.
We say no to brands that do not fit. The work moves only if the work is right.
What we do
Two things, done properly.
The brand deals that pay, and the brand that lasts.
No. 01
Brand deals
Per deal · by inquiry
We pitch, negotiate, and close brand partnerships for you. UGC, sponsored posts, ambassadorships, on terms you can live with.
- ScopePitch, negotiate, close
- TermsReadable, creator first
- RatePer deal · by inquiry
No. 02
Creator branding
Project-based · closed until 2027
Websites, media kits, social design, visual identity. The brand you already are, made visible and bookable.
- ScopeSite, kit, identity
- FormProject-based
- RateClosed until 2027
From the Field Notes