Founder

Parsa

Founder of L'AERIO. Runs the desk from Toronto. Background in brand work for content creators and the brands that hire them.

Parsa founded L’AERIO in 2026 to run the kind of public-relations and creator-branding desk he wanted to hire when he was on the other side. The house works slowly, on fewer accounts, with longer attention. Most of the day-to-day press, partnerships, and outreach passes through Parsa first; signing off, replying, reading the room.

The bio above is short on purpose. The house is days old, the work speaks first.