Process · Creator branding
Strategy first, identity second, surfaces last. Six to ten weeks, two halves of payment, one signed-off creative direction before any pixel is moved.
The creator answers a written intake. Audience profile, work to date, three brands they would say yes to tomorrow. The desk reads the public footprint: every post, every collab, every comment on the last 30 days. Notes go in a private working document.
Positioning sentence, three content pillars, audience portrait, rate-card draft. One round of revisions with the creator. Signed off before any visual work starts.
Three identity directions, presented in a single document with reasoning. The creator picks one. The chosen direction is refined into a finished wordmark or signet, colour palette, type pair, layout templates.
One-page website with portfolio + contact, social-profile artwork sized for every active platform, the media-kit PDF the creator sends to brands. Layouts built in editable templates the creator keeps.
Final files delivered. Editable source for every artefact. Walkthrough call. Thirty-day window for small post-launch tweaks. The engagement closes; the creator owns everything.
